Entrupy is a cutting-edge technology that uses artificial intelligence to authenticate luxury bags. At Closet, we use this technology to fully guarantee the authenticity of our second-hand luxury bags. Here are all the details about this app and how it works.
Luxury handbags are becoming increasingly difficult to authenticate. Many players are producing imitations that look more and more like real luxury bags. Faced with this increase in the counterfeiting market, we wanted to strengthen the tools available to our experts in order to guarantee the authentication of the second-hand luxury bags that we sell.
The luxury second hand market is only growing, last year the European luxury second hand market was estimated to be worth $16.6 billion according to the latest Bain & Company report. By 2025, the global second-hand market is expected to reach more than $60 billion according to the same report. As this market grows, many players are trying to take advantage of it by introducing counterfeit items. Fortunately, technology makes it easy to combat these imitations and here's how it works:
With Entrupy, all you have to do is download the application and create an account to start using the tool. Once you have created an account, you need to take several photos of the bag from a specific angle, respecting the application's requests. A special magnifying glass to be placed on the camera lens and a camera are provided by Entrupy to allow for a better analysis of the materials used to make the bag. Once the photos have been sent, Entrupy will analyse the photos and compare them with its database to authenticate the bag.
Entrupy is an application supported by the LVMH group, so the application has direct access to the databases of many houses such as Hermès, Dior, Louis Vuitton and Chanel for example.
The cost of authenticating a bag can vary depending on the brand of the bag, but also on its size and model. The average cost for authenticating a bag is between $100 and $150. Authentication is usually done within 24 hours, but it can take longer depending on the specifications of the bag.
At Closet, we use the app as soon as we receive the second hand luxury bags we are going to resell. We make sure they are authentic before we put the items up for sale on our website. Once the bag is sold, we send the certificate of authenticity provided by Entrupy directly to the buyer.
If you have purchased a luxury second-hand bag via another platform or if you have received a luxury second-hand bag and would like to have it authenticated, we also offer this service with Entrupy. We carry out the authentication for you and charge you the authentication fee before sending you the certificate of authenticity issued by the application.
Based on its success, Entrupy has also developed a tool to authenticate trainers. The sneaker market is also expanding rapidly and more and more players are introducing counterfeit trainers. The principle is the same as authentication can be done by sending photos through a dedicated app.
The creators of Entrupy assure that the app for authenticating luxury handbags offers 99.1% authentication reliability. If the app has inadvertently authenticated a luxury bag as real when it was a fake, Entrupy will refund the customer the value of the bag on the current market. It's a simple way to reassure a buyer during a sale.
We hope you enjoyed this new article. We can't wait to see your outfits with our luxury second hand bags. Feel free to tag us on Instagram @closet.geneve when you share your looks.
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